In the 1980s, the tobacco industry took control of major processed food manufacturers, applied the addiction business model, and set off the obesity epidemic. Re-framing obesity as a tobacco-style epidemic of addiction to processed foods yields surprising insights into why ‘weight-loss' strategies consistently fail and diet-related diseases continue to spiral out of control.
Whatever diet-related disease you seek to conquer, practitioners and individuals alike will want to be equipped with the skills and mindset to counteract the specific addictive brain alterations associated with processed foods.
Learn how the Tobacco Addiction Model was applied to processed food. Find out how the tobacco industry was able to spread processed food addiction so quickly.
Most importantly, learn the five specific counteractions you can teach your clients to protect them from tobacco-style practices that provoke over-consumption of harmful processed foods.
I. The Addiction Epidemic Model. Learn how tobacco has spread overeating and diet-related diseases globally. See how the addiction business model has been used in epidemics of smoking, alcoholism, opiates, vaping, cannabis, and now processed foods. Find out what's really going on.
II. Who spreads food addiction? Meet the consultant who invented and spread the technology of maximizing combinations of sugar, fat, salt in processed foods.
III. How media failed to warn us. Learn how to guide your clients to detect deceptive reporting about processed foods. Persuade them to stop believing everything they read.
IV. Impact on the brain. In simple, easy-to-understand images, see the devastating effect of repeated exposure to processed foods on the brain. Find out why your clients can't hear your directions, much less follow them.
V. Take a Comprehensive Approach Learn the specific tactics that will make your clients successful in fighting food industry marketing tactics. Learn the 6 trigger areas that lead clients back to processed foods against their will.
VI. Be a winner in the shift from 'eating less' to recovery from food addiction. Learn specific things to stop doing. And, the specific things to start doing. Be free from old ideas such as clients not wanting results enough or just being too lazy. Learn how to keep clients engaged to the resolution of their diet-related diseases. Be the practitioner who hears expressions of gratitude all day.
Sample Lesson Topic:
Almost no one understands the power that advertising has to provoke overeating of harmful addictive processed foods. You will be able to give your clients specific recommendations to protect them against being provoked by processed food advertising. Understanding the role of advertising will turn the corner for clients who are helplessly sinking ever deeper into diet-related diseases.
Learn the next 4 ways to protect your clients and their families from predatory tobacco-style business practices.
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