Food Addiction Core Training (FACT)

Course I.

 Heal Food Addiction


Heal Diet-Related Diseases


New research shows why food plans alone generally fail to halt the progression of diet-related diseases.

Find out why nothing has worked for your clients.

Use the food addiction recovery model to fulfill your purpose to heal your clients.


Finding out how tobacco got control of our food opens the door to dramatically improving outcomes  -Joan Ifland

Learn All 5 Addiction Business Methods used by Tobacco that keep your patients sick on processed foods.

In the 1980s, the tobacco industry took control of major processed food manufacturers, applied the addiction business model, and set off the obesity epidemic. Re-framing obesity as a tobacco-style epidemic of addiction to processed foods yields surprising insights into why ‘weight-loss' strategies consistently fail and diet-related diseases continue to spiral out of control.  

Whatever diet-related disease you seek to conquer, practitioners and individuals alike will want to be equipped with the skills and mindset to counteract the specific addictive brain alterations associated with processed foods.

Learn how the Tobacco Addiction Model was applied to processed food. Find out how the tobacco industry was able to spread processed food addiction so quickly.

Most importantly, learn the five specific counteractions you can teach your clients to protect them from tobacco-style practices that provoke over-consumption of harmful processed foods.




Table of Contents

I. The Addiction Epidemic Model. Learn how tobacco has spread overeating and diet-related diseases globally. See how the addiction business model has been used in epidemics of smoking, alcoholism, opiates, vaping, cannabis, and now processed foods. Find out what's really going on.

II. Who spreads food addiction? Meet the consultant who invented and spread the technology of maximizing combinations of sugar, fat, salt in processed foods.

III. How media failed to warn us. Learn how to guide your clients to detect deceptive reporting about processed foods. Persuade them to stop believing everything they read.

IV. Impact on the brain. In simple, easy-to-understand images, see the devastating effect of repeated exposure to processed foods on the brain. Find out why your clients can't hear your directions, much less follow them.

V. Take a Comprehensive Approach Learn the specific tactics that will make your clients successful in fighting food industry marketing tactics. Learn the 6 trigger areas that lead clients back to processed foods against their will.

VI. Be a winner in the shift from 'eating less' to recovery from food addiction. Learn specific things to stop doing.  And, the specific things to start doing. Be free from old ideas such as clients not wanting results enough or just being too lazy. Learn how to keep clients engaged to the resolution of their diet-related diseases. Be the practitioner who hears expressions of gratitude all day.



Sample Lesson Topic:

Tobacco-Style Addiction Tactic #1. Blanket Advertising

Almost no one understands the power that advertising has to provoke overeating of harmful addictive processed foods. You will be able to give your clients specific recommendations to protect them against being provoked by processed food advertising.  Understanding the role of advertising will turn the corner for clients who are helplessly sinking ever deeper into diet-related diseases.



Learn the next 4 ways to protect your clients and their families from predatory tobacco-style business practices.

  • No longer sit by frustrated while clients suffer from diet-related diseases.
  • Picture yourself in your practice finally able to explain to clients what the tobacco industry has done to our food. 
  • After your first lesson, you'll feel empowered to finally break through to clients who have never had control over their food.
  • Year after year, you will get the satisfaction of watching your clients recover from diet-related diseases even when dozens of other professionals have not been able to help.
  • Hear your clients telling you about the 'miracle' that diet-related diseases such as diabetes, obesity, and heart disease have gone into full remission when no one else gave them any hope.
  • Knowing how to address processed food addiction will bring you deep satisfaction while old approaches only brought frustration.
  • You're working with Dr. Joan Ifland, lead editor/author of the Processed Food Addiction textbook. You have the security of know that that you're working with the best.
  • You may be wondering why you didn't get this insight in your medical training. This approach very new but well-substantiated by research.
  • You'll be amazed at how well your clients respond to learning that overeating is not their fault.
  • Sharing the Tobacco Addiction Model as applied to food is like turning on a light in a dark room.
  • Every practitioner lives to heal others. The Processed Food Addiction Model gives you that power.

Now you can't wait to get into your practice because you finally have answers for your clients.



Sample References


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Now you see the the scientific support for the concept that food addiction is preventing your clients from making life-saving diet-changes.

Don't hesitate to put this evidence to work.  Start training to translate science into practice today.


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